Event marketing is a great way to reach people, promote brand awareness, and convert leads to clients. It provides people a way to interact with your brand by interacting with your people. Not all events are created equal, and it’s important to fuse experiential marketing with your content marketing for consistent messaging. And don’t forget to follow up! Here are some chiropractic event ideas to kickstart your own creativity and identify and execute successful events.
Targeted Audience Events
Look for events that match your target audience. Certain events cater to targeted demographics. Let the event company or sponsoring organization do the target marketing for you. You identify the segment, match the segment to the event, and then create a memorable experience. Here are a couple of chiropractic event ideas by the targeted audience.
Senior-Oriented Shows
Now that the pandemic is waning, seniors are vaxed, boosted, and looking for something to do. Many area Councils on Aging and AARP Chapters are organizing health fairs. If your target segment includes seniors, you can’t afford to miss out on this opportunity.
Create a booth that’s fun and informative. Draw people in with a free chair massage or blood pressure check. Offer presentations on ergonomics, proper lifting, or preventing falls. According to the CDC, falls are the leading cause of injury and death in those over the age of 65. Don’t think seniors aren’t concerned about balance because they are.
Seniors are also concerned about staying healthy and active. Create a display showing the amount of sugar in various beverages, including juice. Show how nutritional supplementation can improve health without ingesting high levels of sugar.
Offer a discount or service at a reduced fee to attendees that provide their names, addresses, and email addresses.
Adult Athlete Events
Are adult athletes a key market? Partner with area gyms and health clubs to offer free chair massage or nutritional counseling. Athletes are particularly interested in building muscle mass, maintaining flexibility, and avoiding injury.
Sponsor a local 3K, 5K, or marathon. Race sponsors generally are provided space to set up a booth. Sponsor a water stop, or have your employees work as event volunteers. If you have a booth, educate athletes on the ergonomics of footwear, how to avoid injury, and best practices for recovery.
Events for Moms
If your practice focuses on expectant Moms, partner with local retailers that target that segment as well. Offer to come in on a Saturday and hold workshops on the Webster Technique and the importance of caring for the muscles, ligaments, and bones surrounding the pelvis. Educate on the importance of chiropractic care before and after delivery.
Join forces with local OB-GYNs to create “what to expect when you’re expecting” workshops on a regular basis. These can be held in community centers, your offices after hours, or even at the local hospital’s community room.
Holistic Living Events
You don’t need to wait for an event company to create an event. With some planning, budgeting, and marketing you can create your own events around holistic living.
Set aside time at your office or a community center to hold seminars on:
- Yoga and pilates
- Proper nutrition
- Building and maintaining a robust immune system
- The role of supplements
- Meditative techniques
- Healthy stress relievers
- Busting the myths surrounding chiropractic
Work with area businesses and other practitioners to create your own event. Use social media for marketing your event through Instagram, Tik Tok shorts, and Twitter.
Following Up
Your event is only successful if you get people through the door. Be sure to collect visitor information and add it to your CRM. Segmenting these leads is important so you can tailor follow-up information accordingly.
For example, if a lead was collected at a senior health fair, the follow-up sequence might reinforce the importance of avoiding falls and balance. As the lead moves through the funnel, you can begin to offer content correlating chiropractic care, posture, and balance.
By segmenting your leads, you maximize your ability to personalize messages.
Need More Ideas?
Events are a great way to build brand recognition and establish your presence in the community. Chiropractic events are just one way to build your practice.If you need more information on ways to grow your chiropractic practice, including generating new revenue streams, schedule a consultation with Nutri-West of New York. Book a consultation with one of our New York-based chiropractors and discover ways to improve patient care and improve your bottom line.